"The 4 Ps in Marketing-Mix" are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°- Product policy (product marketing, performance mix and program design),°°°°- Pricing policy (countervalue mix and effective pricing),°°°°- Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°- Placing policy (distribution mix and sales operations).°°°°Theory-based explanation ...